9.11.05

BenQ sponsors Real Madrid

Real Madrid have agreed a new shirt sponsorship deal with BenQ Mobile, which will take effect from the start of next season and run until 2010. "We are very pleased with our new principal sponsor BenQ Mobile," Real marketing director Jose Angel Sanchez told the club website."They are an ambitious, creative company. The close links BenQ have in the Asian markets will allow us to develop our activities in this zone." According to media reports, the deal is worth around 100 million euros ($117.4 million) over five years. BenQ, a Taiwanese company, is a leading player in the mobile phone market and earlier this year agreed to take over the mobile phone unit of Germany's Siemens, the current sponsors of the Primera Liga club. Real will carry the logos of both BenQ and Siemens on their shirts.
Source: Reuters

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100kk euros for a team that has missed out for two years La Copa d' El Rey......

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